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Paid ads

Put your business in front of people who are ready to buy.

Ads only work when the creative is good, the targeting is tight and someone checks them every week. We handle all three: we make the ads, launch them on TikTok, Instagram and Google, and tune them constantly so your cost per enquiry keeps dropping. You pay us a management fee — your ad spend goes directly to the platforms, so nothing is hidden.

1We work out what a customer is worthBefore spending a cent we agree what an enquiry and a job are worth to you, so we know what a winning campaign looks like.
2We build the creative and launchAd videos, images and copy written and produced by us, then set up with proper tracking on the platforms that fit your customers.
3We optimise weekly and reportLosing ads switched off, winners scaled, budgets moved. You get a plain-English report on spend, enquiries and cost per enquiry.

Pricing

Management fee only. Ad spend is paid straight to TikTok, Instagram or Google by you.

Launch

For up to $1,500 of monthly ad spend.

$250 / month

  • Campaign setup on TikTok, Instagram or Google
  • Ad creative produced for you
  • Weekly optimisation and budget tuning
  • Monthly results report

Perform

For up to $5,000 of monthly ad spend, across platforms.

$500 / month

  • TikTok, Instagram and Google running together
  • Multiple creatives tested every week
  • Landing page and form conversion tracking
  • Bi-weekly AI review of results and next tests

Dominate

For budgets above $5,000 a month.

12% of spend

  • Full-funnel strategy across every platform
  • Dedicated media buyer on your account
  • Retargeting and lookalike audience build-out
  • Weekly reporting and forecast
Get a quote — talk to us

Not sure what budget to start with?

Tell our AI about your market and it will estimate realistic results before you commit to any spend.

Ask our AIOr send a message

Northlight · Helping businesses expand, grow & be found online.